SH!NE ATHY is ....
The entire community in Athy will be behind the programme – and not just those people working in tourism. So, when visitors to Athy come in contact with all frontline staff – in shops, pubs, garages, and so on – everyone they meet will deliver the best possible customer experience with wonderful, friendly service and will be striving to display the four key behaviours of the original SHINE programme rolled out earlier this year: S-omeone who is H-appy, I-nterested, N-atural and E-xpert.
At the end of the pilot programme in Athy, research will be undertaken by Tourism Ireland to measure the success of the project and a blueprint will be developed and shared with other towns around the island of Ireland, to help them roll out SHINE in their own communities.
